Sumya Kabir
As a digital marketing specialist with a Computer Science background, I focus on social media marketing, SEO, content strategy, and consulting. Over time, I’ve found that combining technical insight with creative storytelling and data analysis helps brands increase visibility, user engagement, and qualified leads. My passion is helping brands grow via social media marketing, data-driven SEO, compelling content strategy, and clear marketing plans that get real results, not just vanity metrics.
- Digital Marketing Executive at Softeko
- B.Sc. in Computer Science & Engineering from BRAC University
- Postgraduate Diploma in Digital Marketing from UIU
- BASIS Trained Professional
- HubSpot & Google Certified
- Hands-on experience with global projects
Trained By
Education
At BRAC University, I majored in Artificial Intelligence, completing my thesis on AI applications. This experience sharpened my problem-solving skills and gave me a strong technical foundation that I now apply to digital marketing.
- Expertise in algorithms, data structures, and AI fundamentals.
- Problem-solving and analytical thinking through complex coding projects.
- Teamwork & leadership by collaborating on research and group works.
- Adaptability to new technologies and tools.
- A creative mindset for learning to use tech to solve real-world problems.
At UIU, I specialized in Digital Marketing and Business Strategy, completing a program that combined theory with real-world application. This journey gave me the expertise to merge technical skills with creative strategy.
- Advanced SEO and website optimization.
- Social media marketing and audience engagement strategies.
- Content marketing and storytelling for brands.
- Building full-funnel digital campaigns with measurable ROI.
- Consultancy skills to help businesses make data-driven decisions.
My Academic Life in Pictures
At Softeko, I work at the intersection of digital marketing and sales, managing campaigns while also handling direct client communication. My role allows me to oversee the complete journey, from attracting leads through marketing to building relationships and closing deals. I’ve worked with both local businesses in Bangladesh and international clients from the USA, UK, and Canada, giving me cross-market experience and adaptability.
Key contributions at Softeko:
– Increased organic website traffic by 35% within 4 months through targeted SEO strategies.
– Managed and grew brand presence across LinkedIn, Facebook, and other social platforms.
– Successfully handled local and international clients, aligning campaigns with market-specific needs.
– Generated and nurtured leads through integrated digital campaigns and direct outreach.
– Built long-term client relationships, improving retention and upsell opportunities.
– Produced SEO-friendly blogs, case studies, and marketing collateral to support both branding and sales.
– Conducted market and competitor research to identify new opportunities and refine strategies.
At Adenium, I worked as part of a fast-paced consultancy team, where I focused on social media campaigns, content marketing, and client communication. The role gave me early hands-on experience in applying digital marketing principles to real-world businesses.
Key contributions at Adenium:
– Designed and executed Facebook and LinkedIn campaigns for client projects.
– Created engaging content calendars that increased audience interaction.
– Collaborated with consultants to provide tailored strategies for local and international clients.
– Designed visuals and posts that improved brand storytelling across platforms.
– Assisted in developing reporting formats that improved transparency with clients.
– Supported senior consultants in pitching marketing plans to new clients.
– Helped the team improve client visibility and drive more inquiries through targeted campaigns.
Glimpse Of My Professional Life
Teaching & Training Contributions
Beyond executing growth strategies for brands, I actively contribute to the digital marketing community through training, webinars, and mentorship.
Paid Ads Strategy & Measurement Program
In Collaboration with Bizz Solutions PLC – Professional Training
I co-led a 1.5-month intensive training program focused on performance-driven Facebook (Meta) Ads and Google Ads strategy.
This program was designed for marketers and business owners who wanted to move beyond basic ad setup and build data-driven, profit-focused paid advertising systems.
What I Delivered
End-to-End Paid Ads Strategy & KPI Framework (CTR, CPC, CPA, ROAS)
Meta Ads setup with Server-Side Tracking & CAPI implementation
Creative testing methodology & budget scaling techniques
Google Ads fundamentals with keyword strategy framework
GA4 & Google Tag Manager (GTM) implementation
Accurate conversion tracking & campaign optimization
Professional GA4-based reporting and client-ready dashboards
Final campaign simulation with performance evaluation
Program Structure
Duration: 1.5 Months
6 Live Sessions (12 Hours Total)
Assignment & Practice-Based Learning
Session Recordings & Learning Materials
Course Completion Certification
Digital Marketing Seminar Contributions
I have conducted and participated as a speaker in digital marketing seminars, where I shared practical, real-world insights on:
- Social Media Advertising Strategy
- Campaign Optimization & Performance Tracking
- SEO & Growth Frameworks
- Lead Generation Systems for Service-Based Businesses
These sessions were focused on actionable execution — not theory — helping attendees understand how to run, optimize, and scale ad campaigns effectively.